I'm a senior UX leader, author, and speaker who has led UX organizations and created new products at Google, Amazon, Alaska Airlines, and Boeing.
Building a better AlaskaAir.com
I led UX at Alaska Airlines, including a redesign of its $3 billion eCommerce website, Alaskaair.com. This included modernizing the experience, making the site responsive and accessible, while deploying multivariate A/B testing to ensure the redesign drove incremental revenue.
Establishing a data visualization design language.
In 2017 I led a redesign of Qualtrics’ data visualization/dashboard products. This included updating the visual language, improving information hierarchy, and improving navigation and filter UI.
Making travel information available on the go.
In 2015 I led the effort to convert Alaska Airlines' informational web pages to a responsive design.
Creating a new product for Alaska Airlines.
In 2016 I led the creation of a new discovery/purchase
experience for Alaska's new "Premium Class."
Amplifying the voice of the customer.
In 2017 I led a team to create a comprehensive UX monitoring system for a SaaS company based on in-product surveys.
Building a user-centeredness organization.
In 2015 I led the effort to create a set of data-driven personas for Alaska Airlines.
