I'm a Seattle-based user experience leader with a passion for building great products, leading UX teams, and developing UX practitioners.

Alaska Airlines' website redesign

Led a 2015 effort to redesign Alaska Airlines' $3 billion eCommerce website, Alaskaair.com. This included modernizing the user experience, making the site responsive, and making the site accessible.


"Premium Class" experience design

In 2016 I led the creation of the discovery/purchase
experience for Alaska's new "Premium Class" 

Graduation speech

In 2017 I conducted the commencement address for the University of Washington Human-Centered Design & Engineering department. 


Responsive web page design

I led the effort to convert Alaska Airlines' informational web pages to a responsive design.


I led an effort to create a set of data-driven personas for a Fortune 500 company.

Omni-channel usability testing

I organized Alaska Airline's first omni-channel (web, mobile, kiosk, email) user testing to discover & resolve pain points across the customer journey .

Conference presentation on eCommerce redesigns

In this 2016 ConveyUX conference presentation I discuss lessons learned from an eCommerce redesign project. 

Firms I've worked for: