I'm a UX leader, author, and speaker with experience leading UX teams and designing great products at Amazon, Alaska Airlines, Boeing, and Qualtrics.
Alaska Airlines' website redesign
In 2014 I led the effort to redesign Alaska Airlines' $3 billion eCommerce website, Alaskaair.com. This included modernizing the user experience, making the site responsive, and making the site accessible.
"Premium Class" experience design
In 2016 I led the creation of the discovery/purchase
experience for Alaska's new "Premium Class"
Responsive web page design
In 2015 I led the effort to convert Alaska Airlines' informational web pages to a responsive design.
UX monitoring system
In 2017 I led a team to create a comprehensive UX monitoring system for a SaaS company based on in-product surveys.
In 2015 I led the effort to create a set of data-driven personas for Alaska Airlines.