welcome.

I'm a UX leader, author, and speaker with experience leading UX research and design teams and designing great products at Amazon, Alaska Airlines, Boeing, and Qualtrics. 


Alaska Airlines' eCommerce redesign

In 2014 I led the effort to redesign Alaska Airlines' $3 billion eCommerce website, Alaskaair.com. This included modernizing the user experience, making the site responsive, and making the site accessible.


"Premium Class" experience design

In 2016 I led the creation of the discovery/purchase
experience for Alaska's new "Premium Class." 


Responsive web page design

In 2015 I led the effort to convert Alaska Airlines' informational web pages to a responsive design.


UX monitoring system

In 2017 I led a team to create a comprehensive UX monitoring system for a SaaS company based on in-product surveys. 


Personas

In 2015 I led the effort to create a set of data-driven personas for Alaska Airlines.


Firms I've worked for:

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