I love user experience (UX) and user-centered design. For more than 15 years I have led user experience design and research teams and projects at Alaska Airlines, Amazon.com, Boeing, and Qualtrics. I have experience in eCommerce design, productivity software design, and digital ad design.
My specialty is UX team leadership. I pride myself on building and leading highly effective, empowered UX teams. At Alaska Airlines I was responsible for the airline's digital experiences (web, mobile), leading a team of 12 designers and researchers. Prior to that, at Amazon I led the team of 12 designers and researchers responsible for Amazon.com features such as Order History, Your Account, and order-related emails, as well as its internal customer relationship management system. Prior to Amazon I served as Boeing's Associate Technical Fellow for user experience & usability creating its first enterprise standards for web sites, web and desktop applications, and mobile devices.
I graduated to UX leadership having been both a senior UX designer and researcher. I know the work. I love the challenge.
Lastly, I have an academic background in UX, with a Ph.D. in Human-Centered Design & Engineering from the University of Washington, where I serve on the department's advisory board and gave its 2017 graduation address.
Thanks for stopping by! Feel free to drop me a line!
Bellevue, Washington, USA
Photo: Maxine Toh