about me.

For more than 15 years I have led product design and research teams and projects. I headed UX at Alaska Airlines, leading the web team through a major redesign and a rebranding; I led UX for key Amazon.com features such as order history, order emails, online help, 'Contact Us,' chat, and CRM; and I created Boeing's software, web application and mobile design standards.  I'm currently leading the UX team at Qualtrics focused on improving how businesses understand and act on customer feedback. I thrive on complex business problems.  

My specialty is UX team leadership. I pride myself on building and leading highly effective, empowered UX teams and setting product vision.  I love strategy, vision, and planning as much as I like discussing interaction design and user research.

Lastly, I have an academic background in UX, with a Ph.D. and Master's from the Department of Human-Centered Design & Engineering from the University of Washington, where I serve on the department's advisory board. (I also gave its 2017 graduation address with a Choose-Your-Own-Adventure style speech.)

Thanks for stopping by! Feel free to drop me a line!

Jerrod Larson
Bellevue, Washington, USA  

Photo:  Maxine Toh