I'm a Seattle-based user experience leader with experience in eCommerce, mobile, and productivity software design.

Alaska Airlines' responsive redesign

I led a 2015 effort to redesign Alaska Airlines' $3 billion eCommerce website, Alaskaair.com. This included modernizing the user experience, making the site responsive, and making the site accessible.


"Premium Class" experience design

A 2016 effort to launch a new product--Premium Class--for Alaska Airlines. This effort included creating the user experience to let customers discover, learn about, and purchase the new product.

Graduation speech

In 2017 I was honored to be asked to do the graduation speech for the University of Washington Human-Centered Design & Engineering department. 


Responsive web page design

I managed the project to convert Alaska Airlines' informational web pages to a responsive design.


I led an effort to create a set of data-driven personas for a Fortune 500 company.

Omni-channel usability testing

I organized Alaska Airline's first omni-channel (web, mobile, kiosk, email) user testing to discover & resolve pain points across the customer journey .

Conference presentation on eCommerce redesigns

In this 2016 ConveyUX conference presentation I discuss lessons learned from an eCommerce redesign project. 

Firms I've worked for: