ConveyUX presentation on large-scale eCommerce redesigns (2016)

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I presented advice to design managers and others leading large-scale eCommerce redesigns. This presentation was held at ConveyUX (2016). This presentation was developed from lessons-learned leading Alaska Airlines' eCommerce redesigns. Here' the presentation.

As an added benefit, talented illustrator Len Peralta was at the conference and he created an illustration of my presentation. Check it out: