I love user experience (UX) and user-centered design. For more than 15 years I have led user experience design and research teams and projects at Fortune 500 corporations, including Alaska Airlines, Amazon.com and Boeing. I'm presently leading a UX team at Qualtrics. I have experience in eCommerce design, productivity software design, data visualization, and digital ad design, in both B2B and B2C domains.
My specialty is UX team leadership. I pride myself on building and leading highly effective, empowered UX teams. At Alaska Airlines I was responsible for the airline's digital user experience. In that role I led the team of 12 designers and researchers responsible for the UX of Alaska's $3B e-commerce offerings (web, mobile). Prior to that, at Amazon I led the team of 12 designers and researchers responsible for Amazon's post-order features such as Order History, Your Account, and order-related emails, as well as its internal customer relationship management system. Prior to Amazon I served as Boeing's Associate Technical Fellow for user experience & usability creating its first enterprise style guides for web sites, applications, and mobile devices.
I came into UX leadership having been both a senior UX designer and researcher. I know the work. I love the challenge.
Lastly, I have an academic background in UX, with a Ph.D. in Human-Centered Design & Engineering from the University of Washington, where I serve on the department's advisory board and gave the 2017 graduation address.
Thanks for stopping by! Please take a look through my site, and feel free to drop me a line!
Bellevue, Washington, USA
Photo: Maxine Toh
Here's a talk I gave at ConveyUX in 2016:
And here's an interview I did in preparation for that presentation: