For more than 17 years I have led user experience design and research teams and projects at Alaska Airlines, Amazon.com, Boeing, and Qualtrics, with experience spanning eCommerce products (B2C & B2C) to productivity software to HMIs to digital ad campaign design. I graduated to UX leadership having been both a senior UX designer and researcher. I know the work and I love the challenge.
My specialty is UX team leadership. I pride myself on building and leading highly effective, empowered UX teams. I presently lead a team of researchers and designers at Qualtrics, where I'm responsible for the design of its CX product line. At Alaska Airlines I was responsible for the airline's digital experiences (web, mobile), leading a team of 12 designers and researchers in a major redesign and a rebranding. Prior to that, at Amazon I led the team of 12 designers and researchers responsible for Amazon.com features such as Order History, Your Account, and order-related emails, as well as its internal customer relationship management system. Prior to Amazon I served as Boeing's Associate Technical Fellow for user experience & usability creating its first enterprise standards for web sites, web and desktop applications, and mobile devices.
Lastly, I have an academic background in UX, with a Ph.D. and Master's from the Department of Human-Centered Design & Engineering from the University of Washington, where I serve on the department's advisory board. (I also gave its 2017 graduation address.)
Thanks for stopping by! Feel free to drop me a line!
Bellevue, Washington, USA
Photo: Maxine Toh